GEN 101
Understanding Families in Business and Families of Wealth (ebook + online assessments)

This course provides a foundation and understanding of:

  • the nature of family enterprises
  • useful concepts and theoretical frameworks that apply to your work with family enterprises
  • a framework for identifying the types of professionals who work with family enterprises as well as the important component of multidisciplinary teamwork

Course Structure

This course consists of an ebook (hard cover also available) and assessments to test your knowledge of the materials covered in the book. This book is required for both the Certificate in Family Business Advising (CFBA) and Certificate in Family Wealth Advising (CFWA).

This book is provided complimentary to enrolled FFI GEN Certificate Program students. Once enrolled in the program students will receive an individual license to access their copy of the textbook and online assessments.